Privacy Statement

PRIVACY POLICY

This privacy statement clarifies the nature, scope and purpose of the processing of personal data (hereinafter „data“) within our online offer and the associated websites, functions and contents as well as external online presences, such as our social media profile (hereinafter collectively referred to as „online offer“). With regard to the terminology used, such as „processing“ or „responsible person“, we refer to the definitions in article 4 of the Basic Data Protection Regulation (GDPR).

Responsible:

9ll Sport Cars e.K
Register:
Amtsgericht Krefeld
HRA 6834
Glockenspitz 140
47800 Krefeld
Germany
dz@911sportwagen.pro
CEO Dirk J. Zwaneveld

Imprint

Types of data processed:

-Inventory data (e.g., names, addresses).
-Contact information (e.g., e-mail, telephone numbers).
-Content data (e.g., text input, photographs, videos).
-usage data (e.g., visited websites, interest in content, access times).
-meta-/Kommunikationsdaten (e.g., device information, IP addresses).

Categories of persons affected

Visitors and users of the online offer (hereinafter we refer to the persons concerned as „users“).

Purpose of processing

-Provision of the online offer, its functions and contents.
-Answering contact inquiries and communicating with users.
-Safety measures.
-Range Measurement/Marketing

Used terms

„Personal data“ shall be any information relating to an identified or identifiable natural person (hereinafter referred to as „the person concerned“); A natural person is considered to be identifiable, either directly or indirectly, in particular by assigning to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special characteristics Can be identified that are the expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

„Processing“ means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term extends far and covers virtually every use of data.

„Pseudonymisation“ means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.

„Profiling“ means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.

The „person responsible“ shall mean the natural or legal entity, authority, institution or other body which, alone or jointly with others, decides on the purposes and means of processing personal data.

„Processor“ means any natural or legal person, public authority, body or body that processes personal data on behalf of the controller.

Relevant legal bases

In accordance with article 13 of the GDPR, we will inform you of the legal basis of our data processing. If the legal basis is not mentioned in the data Protection declaration, the following applies: the legal basis for obtaining consent is Article 6 para. (1) lit. A and article 7 DSGVO, the legal basis for the processing for the performance of our services and the implementation of contractual measures as well as answering inquiries is Article 6 para. (1) lit. b DSGVO, the legal basis for processing in order to comply with our legal obligations is article 6 para. (1) lit. (c) DSGVO, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 ( (1) lit. f DSGVO. In the event that vital interests of the person concerned or of another natural person require the processing of personal data, article 6 Para. (1) lit. (d) GDPR applies as a legal basis.

Safety measures

We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 DSGVO).

Collaboration with processors and third parties

Sofern wir im Rahmen unserer Verarbeitung Daten gegenüber anderen Personen und Unternehmen (Auftragsverarbeitern oder Dritten) offenbaren, sie an diese übermitteln oder ihnen sonst Zugriff auf die Daten gewähren, erfolgt dies nur auf Grundlage einer gesetzlichen Erlaubnis (z.B. wenn eine Übermittlung der Daten an Dritte, wie an Zahlungsdienstleister, gem. Art. 6 Abs. 1 lit. b DSGVO zur Vertragserfüllung erforderlich ist), Sie eingewilligt haben, eine rechtliche Verpflichtung dies vorsieht oder auf Grundlage unserer berechtigten Interessen (z.B. beim Einsatz von Beauftragten, Webhostern, etc.).

If we commission third parties to process data on the basis of a so-called „contract processing contract“, this is done on the basis of Art. 28 GDPR.

Transfers to third countries

If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure, or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. DSGVO. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called „standard contractual clauses“).

Rights of data subjects

You have the right to request confirmation as to whether relevant data will be processed and for information on this data as well as for further details and copy of the data in accordance with article 15 DSGVO.

You have accordingly. Article 16 DSGVO the right to request the completion of the data relating to it or the correction of the incorrect data concerning it.

They shall, in accordance with article 17 DSGVO, require the right to be deleted immediately or, alternatively, to require a restriction on the processing of the data in accordance with article 18 DSGVO.

You have the right to demand that the data relating to you which you have provided to us be obtained in accordance with article 20 of the DSGVO and to request their transmission to other persons responsible.

You also have Article 77 DSGVO the right to lodge a complaint with the competent supervisory authority.

Right of Withdrawal

You have the right to express your consent in accordance with Art. 7 Abs. 3 DSGVO with effect for the future to revoke

Right to Object

You may at any time object to the future processing of the data relating to you in accordance with article 21 DSGVO. The opposition may in particular be against processing for direct marketing purposes.

Cookies and right of objection in direct advertising

„Cookies“ are small files that are stored on users ‚ computers. Within the cookies, different data can be stored. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. As temporary cookies, or „Session cookies“ or „transient cookies“, cookies are called, which are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. „Permanent“ or „persistent“ are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the users visit them after several days. Similarly, in such a cookie, the interests of users who are used for range measurement or marketing purposes can be stored. „Third-party-cookie“ means cookies that are offered by other providers than the person in charge of the online offer (otherwise, if it is only their cookies, it is called „first-party Cookies“).

We may use temporary and permanent cookies and clarify this in the context of our privacy policy.

If users do not want cookies to be stored on their computer, they will be asked to disable the corresponding option in their browser’s system preferences. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional limitations of this online offer.

A general contradiction against the use of cookies used for the purposes of online marketing can be used for a variety of services, especially in the case of tracking, via the US side http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/ be explained. Furthermore, the storage of cookies can be achieved by means of their shutdown in the settings of the browser. Please note that you may not be able to use all the functions of this online offer.

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with articles 17 and 18 DSGVO. Unless expressly stated in the scope of this data protection declaration, the data stored with us will be deleted as soon as they are no longer necessary for their intended purpose and the deletion does not conflict with statutory retention obligations. If the data is not deleted because it is necessary for other and legally permissible purposes, its processing will be restricted. i.e. the data is locked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

According to legal requirements in Germany, the storage is carried out in particular for 10 years according to § § 147 abs. 1 AO, 257 abs. 1 No. 1 and 4, ABS. 4 HGB (books, records, management reports, accounting documents, trading books, taxation of relevant documents, etc.) and 6 years pursuant to § 257 abs. 1 No. 2 and 3, ABS. 4 HGB (commercial letters).

According to legal requirements in Austria, storage is carried out in particular for 7 J pursuant to § 132 abs. 1 Bao (accounting documents, receipts/invoices, accounts, documents, business documents, statement of revenue and expenditure, etc.), for 22 years in connection with land and for 10 years for documents relating to services rendered electronically, Telecommunications, radio and television services provided to non-entrepreneurs in EU member States and for which the mini-one Stop Shop (MOSS) is used.

Business-related processing

In addition, we process
-Contract data (e.g., object of contract, term, customer category).
-Payment data (e.g., bank details, payment history)
From our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.

Agency services

We process our customers ‚ data as part of our contractual services to those conceptual and strategic consulting, campaign planning, software and design development/care, implementation of campaigns and process/handling, Server administration, data analysis/consulting services and training services.

In doing so, we process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text input, photographs, videos), contract data (e.g., subject matter of the contract, term of the contract), payment data (e.g., Bank details, payment history), usage and metadata (e.g. in the context of the evaluation and measurement of the success of marketing measures). In principle, we do not process special categories of personal data unless they are part of contracted processing. Those affected include our customers, interested parties as well as their customers, users, website visitors or employees as well as third parties. The purpose of the processing is to provide contract services, billing and our customer service. The legal basis for processing derives from Article 6 (6). (1) lit. b GDPR (contractual services), Article 6 (6). (1) lit. f GDPR (analysis, statistics, optimization, security measures). We process data necessary to justify and fulfil the contractual services and indicate the necessity of their disclosure. External disclosure will only take place if required as part of an order. When processing the data handed over to us as part of an order, we act in accordance with the instructions of the clients as well as the legal requirements of an order processing. Article 28 GDPR and process the data for no purpose other than order.

We delete the data after the expiry of legal warranty and similar obligations. The need to retain the data is reviewed every three years; In the case of legal archiving obligations, the deletion takes place after its expiry (6 years, in accordance with § 257 (1) of the German Civil Code, 10 years, in accordance with § 147 (1) AO). In the case of data disclosed to us as part of an order by the client, we delete the data according to the requirements of the order, in principle after the end of the order.

Brokerage services

We process the data of our customers, clients and interested parties (uniformly referred to as „customers“) comply with Article 6 (s). (1) lit. b. GDPR to provide them with our contractual or pre-contractual services. The data processed here, the nature, scope and purpose and necessity of processing them are determined by the underlying order. This basically includes inventory and master data of the customers (name, address, etc.), as well as the contact details (e-mail address, telephone, etc.), the contract data (content of the assignment, fees, maturities, information about the brokered company/insurer/ Services) and payment data (commissions, payment history, etc.). We may also process the information relating to the properties and circumstances of persons or objects belonging to them if this is part of our order. This can include personal circumstances, mobile or immobile material.
As part of our assignment, it may also be necessary that we process specific categories of data in accordance with Article 9 (1) of the GDPR, in particular information on a person’s health. If necessary, we shall collect Article 6 (1) lit a., Article 7, Article 9 (2) lit. A GDPR to express consent from customers.
If required for the fulfillment of the contract or required by law, we disclose or transmit the data of the customers to providers of the brokered services/objects, Reinsurers, brokerage pools, technical service providers, other service providers, such as cooperating associations, as well as financial service providers, credit institutions and investment companies as well as social security institutions, tax authorities, tax advisors, Legal advisors, accountants, insurance ombudsmen and the institutions of the Federal Financial Supervisory Authority (BaFin). We can also hire subcontractors, such as subintermediaries. We obtain customer consent if it requires customer consent to disclose/transmit (which may be the case, for example, in the case of special categories of data under Article 9 GDPR).
The data will be deleted after the expiry of legal warranty and similar obligations, reviewing the need to retain the data every three years; In addition, the legal retention obligations apply.
In the case of legal archiving obligations, the deletion will take place after it has expired. In particular, under German law in the insurance and financial industry, consulting protocols for 5 years, brokerage closing notes for 7 years and brokerage contracts for 5 years as well as 6 years for commercially relevant documents and 10 years in general are subject to retention. Years for documents relevant to tax law.

Vertragliche Leistungen

We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as „contractual partners“) in accordance with Art. 6 para. (1) lit. b. GDPR to provide them with our contractual or pre-contractual services. The data processed, the nature, scope and purpose and necessity of their processing are determined by the underlying contractual relationship.

The processed data includes the master data of our contractual partners (eg, names and addresses), contact data (eg e-mail addresses and telephone numbers) as well as contract data (eg, services used, contract contents, contractual communication, names of contact persons) and payment data (eg, Bank details, payment history).

In principle, we do not process special categories of personal data, unless they are part of a commissioned or contractual processing

We process data that are necessary for the establishment and fulfillment of the contractual services and point out the necessity of their information, if this is not evident for the contractual partners. Disclosure to external persons or companies will only be made if required by a contract. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements.

As part of the use of our online services, we can save the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the user in the protection against misuse and other unauthorized use. A transfer of this data to third parties is not, unless it is necessary for the prosecution of our claims Art. 6 para. (1) lit. f. DSGVO required or there is a legal obligation gem. Art. 6 para. (1) lit. C. DSGVO.

The data is deleted if the data is no longer required for the fulfillment of contractual or legal duties of care and for handling any warranty and comparable obligations, whereby the necessity of keeping the data is reviewed every three years; otherwise the statutory storage obligations apply.

External payment service Providers

We may put external payment service providers through whose platforms the users and we can make payment transactions (e.g., each with a link to the Privacy Policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of the fulfilment of contracts, we set the payment service providers on the basis of Article 6 abs. (1) lit. B. GDPR. We also use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 para. (1) lit. F. GDPR to offer our users effective and secure payment options.

The data processed by the payment service providers includes stock data such as the name and address, bank data such as account numbers or credit card numbers, passwords, tans and checksums, as well as the contract, totals and recipient-related information. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. i.e. we do not receive any account or credit card related information, but only information with confirmation or Negativbeauskunftung of payment. The data may be sent to credit bureaus by the payment service providers. The purpose of this transmission is to verify the identity and creditworthiness. For this we refer to the terms and conditions and data protection instructions of the payment service providers.

Payment transactions are subject to the terms and conditions and the data protection notices of the respective payment service providers, which are available within the respective websites or transaction applications. We refer to these also for further information and assertion of revocation, information and other affected rights.

Administration, Financial Accounting, Office organization, contact management

We process data in the context of administrative tasks as well as organization of our operations, financial accounting and compliance with legal obligations, such as archiving. We process the same data that we process in the context of the provision of our contractual services. The processing bases are article 6 para. (1) lit. C. GDPR, article 6 ( (1) lit. F. GDPR. Processing affects customers, prospects, business partners, and site visitors. The purpose and our interest in the processing lies in the administration, financial accounting, Office organization, archiving of data, i.e. tasks related to the maintenance of our business activities, the performance of our tasks and the provision of our Services. The deletion of the data with regard to contractual services and the contractual communication corresponds to the information mentioned in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as, tax advisors or auditors, as well as other fee offices and payment service providers.

We also store information on suppliers, organizers and other business partners on the basis of our business interests, e.g. for the purpose of later contact. This majority of business-related data, we store in principle permanently.

Registration function

Users can create a user account. As part of the registration process, the required mandatory information is communicated to the users and based on article 6 para. (1) lit. b DSGVO processed for the purpose of providing the user account. The processed data includes in particular the login information (name, password and an e-mail address). The data entered as part of the registration will be used for the purpose of using the user account.

Users can be informed by e-mail about information relevant to their user account, such as technical changes. If users have terminated their user account, their data will be deleted with respect to the user account, subject to a statutory retention obligation. It is the responsibility of the users to secure their data in the event of termination before the end of the contract. We are entitled to permanently delete all data stored by the user during the duration of the contract.

As part of the use of our registration and registration functions as well as the usage of the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the user’s protection against misuse and other unauthorized use. This data is not passed on to third parties in principle, unless it is necessary for the pursuit of our claims or there is a legal obligation according to this. Art. 6 para. (1) lit. C. DSGVO. The IP addresses will be anonymized or deleted at the latest after 7 days.

Contact

When contacting us (for example, by contact form, e-mail, telephone or via social media), the information of the user to process the contact request and their processing acc. Art. 6 para. 1 lit. b. (in the context of contractual / pre-contractual relationships), Art. 6 para. 1 lit. f. (other inquiries) GDPR processed. User information can be stored in a Customer Relationship Management System („CRM System“) or comparable request organization.

We will delete the requests if they are no longer required. We check the requirement every two years; Furthermore, the legal archiving obligations apply.

With the following instructions we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your right to object. By subscribing to our newsletter, you agree to the reception and the procedures described.

Content of the newsletter: We send out newsletters, e-mails and other electronic notifications with promotional information (hereinafter „newsletter“) only with the consent of the recipient or a legal permission. If the contents are specifically described in the context of an application for the newsletter, they are decisive for the consent of the users. In addition, our newsletter contains information about our services and us.

Double opt-In and logging: the registration for our newsletter is done in a so-called double-opt-in procedure. i.e. After you have registered, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. Registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the logon and confirmation date as well as the IP address. The changes to the data stored by the shipping service provider are also logged.

Registration information: To sign up for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name for your personal address in the newsletter.

The sending of the newsletter and the success measurement associated with it are carried out on the basis of the consent of the recipients. Art. 6 para. (1) lit. A, art. 7 GDPR i. V. M § 7 para. 2 No. 3 UWG or if consent is not required, based on our legitimate interests in direct marketing according to Art. 6 para. 1 Lt. F. GDPR in conjunction with § 7 Abs. 3 German law against unfair competition.

The logging of the registration procedure is based on our legitimate interests in accordance with the Art. 6 para. (1) lit. f DSGVO. We are interested in the use of a user-friendly and secure newsletter-module that serves our business interests as well as the expectations of the users and allows us to provide proof of consent.

Cancellation-You can cancel the reception of our newsletter at any time, i.e. Revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. We may store the e-mail addresses held for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of possible defence against claims. An individual cancellation request is possible at any time, if at the same time the former existence of a consent is confirmed.

The newsletter is sent by the shipping service provider „MailChimp“, a Newsletterversandplattform of the US-supplier Rocket Science Group, LLC, 675 Ponce de Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the shipping service provider’s privacy policy here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/A MAILCHIMP is certified under the Privacy Shield Agreement and provides a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status = Active). The shipping service provider is based on our legitimate interests in accordance with Art. 6 para. (1) lit. F. GDPR and an order processing contract according to Article 28 (28). 3 p. 1 GDPR used.

The shipper can use the data of the recipients in pseudonymous form, i.e. without assigning them to a user, to optimize or improve their own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for Use for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write it ourselves or to pass the data on to third parties.

The newsletters contain a so-called „Web beacon“, i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or when we use a mail-order service provider. As part of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval, are collected first.

This information is used for technical improvement of the services based on the technical data or the target groups and their reading behavior based on the Abruforte (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters will be opened, when they will be opened and which links will be clicked. This information can be assigned to the individual Newsletterempfängern for technical reasons. However, it is neither our endeavor nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different contents according to the interests of our users.

A separate revocation of the measurement of success is unfortunately not possible, in this case the entire informational mailings must be terminated.

Hosting and e-mailing

The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security, and technical maintenance services we use to operate this online service.

Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer acc. Art. 6 para. (1) lit. f GDPR i.V.m. Art. 28 GDPR (Conclusion of order processing contract).

Collection of Access data and logfiles

We, resp. Our hosting provider, collects on the basis of our legitimate interests within the meaning of article 6 para. (1) lit. F. GDPR data about each access to the server on which this service resides (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

LogFile information is stored for a maximum of 7 days for security reasons (e.g. for the investigation of abuse or fraud actions) and then deleted. Data for which further storage is required for evidence is excluded from the deletion until the final clarification of the respective incident.

Google Analytics

Based on our legitimate interests (i.e., interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR), Google Analytics uses a web analytics service provided by Google LLC („Google“). Google uses Cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there.

The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information on Google’s use of data, hiring and objection, see Google’s Privacy Statement (https://policies.google.com/technologies/ads) and the settings for the presentation of Advertising by Google (https://adssettings.google.com/authenticated).

The personal data of users will be deleted or anonymized after 14 months.

Targeting with Google Analytics

We use Google Analytics to display the advertisements displayed within Google and its affiliate advertising services, only those users who have shown an interest in our online offering or who have certain characteristics (eg, interest in specific topics or products that they use) Web pages) that we submit to Google (so-called „remarketing“ or „Google Analytics audiences“). With Remarketing Audiences, we also want to make sure that our ads meet the potential interest of users.

We use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of article 6 para 1 lit. f. GDPR). („Google“).

We use the AdSense service, which allows ads to appear on our website and we receive a reward for their display or other use. For these purposes, usage data, such as the click of an ad and the IP address of the users, is processed, with the IP address shortened by the last two places. Therefore, the processing of users ‚ data is pseudonymised.

We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses context information, including crude (e.g. locational) geographic targeting based on the current location, content on the current website or app, and current search terms. Google prevents any personalized targeting, including demographic targeting and targeting based on user lists.

Google AdWords and Conversion measurement

We use the Google AdWords Online marketing process to place ads on the Google advertising network (e.g., in search results, in videos, on Web pages, etc.) so that they are displayed to users who have a suspected interest in the ads. This allows us to selectively display ads for and within our online offering to show users only ads that potentially correspond to their interests. For example, if a user is shown ads for products for which he or she is interested in other online offers, this is referred to as „remarketing“. For these purposes, when we call up our and other websites where the Google advertising network is active, Google will execute a code directly from Google, and so-called (re) marketing tags (invisible graphics or code, also known as „Web beacons“) in The website. With their help, the user is provided with an individual cookie on the device. a small file is saved (instead of cookies, comparable technologies can be used). This file is used to identify which Web pages the user is interested in, for which content he or she has clicked and what offers the user has selected, as well as technical information about the browser and operating system, referring Web pages, visiting time and other Information on the use of the online offer.

We also receive an individual „conversion cookie“. The information obtained using the cookie is used by Google to create conversion statistics for us. However, we will only see the total number of anonymous users who clicked on our ad and were redirected to a conversion tracking tag page. However, we do not receive any information that allows users to identify themselves personally.

The user’s data is processed under the Google advertising network pseudonym. i.e. Google does not store and process the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected through the users is sent to Google and stored in the United States on Google’s servers.

Google Doubleclick

We use the online marketing process Google „Doubleclick“ to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.). Double Click is characterized by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to selectively display ads for and within our online offering to show users only ads that potentially correspond to their interests. For example, if a user is shown ads for products for which he or she is interested in other online offers, this is referred to as „remarketing“. For these purposes, when we call up our and other websites where the Google advertising network is active, Google will execute a code directly from Google, and so-called (re) marketing tags (invisible graphics or code, also known as „Web beacons“) in The website. With their help, the user is provided with an individual cookie on the device. a small file is saved (instead of cookies, comparable technologies can be used). This file is used to identify which Web pages the user is interested in, for which content he or she has clicked and what offers the user has selected, as well as technical information about the browser and operating system, referring Web pages, visiting time and other Information on the use of the online offer.

It also covers the IP address of users, which is shortened within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area and only in exceptional cases to a Google server in the USA. Transferred and shortened there. The above information may also be linked to such information from other sources by Google. If the user subsequently visits other websites, they may be shown according to their presumed interests based on their user profile ads tailored to their user profile.

The user’s data is processed under the Google advertising network pseudonym. i.e. Google does not store and process the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. That from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected from Google Marketing services through users is sent to Google and stored in the US on Google’s servers.

Jetpack (WordPress Stats)

On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of art. 6 para. 1 lit. f. GDPR), we use the Jetpack plugin (here the subfunction „WordPress stats“), which is a tool for Statistical evaluation of visitor Access and by Autolanguic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called „cookies“, text files which are stored on your computer and which allow an analysis of the use of the website by you.

The information generated by the cookie about your use of this online offer is stored on a server in the USA. This allows users to create user profiles from the processed data, which are only used for analysis and not for advertising purposes. For more information, please see the privacy Statement of Autolanguic: https://automattic.com/privacy/ and notes about jetpack cookies: https://jetpack.com/support/cookies/.

Facebook-Pixel, Custom Audiences und Facebook-Conversion

Within our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called „Facebook pixel“ of the social network Facebook, which is supported by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland („Facebook“).

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as the target group for the presentation of ads (so-called „Facebook ads“). Accordingly, we use the Facebook pixel to display the Facebook ads we have switched on only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or Products that are determined by the visited websites), which we transmit to Facebook (so-called „Custom Audiences“). With the help of the Facebook pixel, we also want to make sure that our Facebook ads are in line with the potential interest of the users and do not have a nuisance. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes, in which we see if users have been forwarded to our website after clicking on a Facebook ad (so-called “ Conversion „).

Facebook processes the data as part of Facebook’s data use policy. Accordingly, general notes about the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy. For special information and details about the Facebook pixel and how it works, visit Facebook’s help section: https://www.facebook.com/business/help/651294705016616.

You can object to the capture by the Facebook pixel and use your data to display Facebook ads. To set what types of ads you see within Facebook, you can view the page set up by Facebook and follow the settings of usage-based ads: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You may also object to the use of cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and in addition to the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Crazy Egg

Based on our legitimate interests (that is, our interest in the analysis, optimization and operation of our websites within the meaning of Art. 6 (1) GDPR, we use the analysis technology of Crazy Egg, Inc. 16220 Ridgeview Lane, La Mirada, CA, 90638 USA.

Crazy Egg’s „A / B-Testings“, „Clicktracking“ and „Heatmaps“ allow you to understand how various changes in a website (such as changes to the input fields, the design, etc.) have an impact. A / B tests are designed to improve the usability and performance of online offerings. In doing so, users are e.g. different versions of a website or its elements, such as input forms, which may differ in the placement of content or captions of navigation elements. Then, based on the behavior of the users, e.g. lingering on the website or more frequently interacting with the elements, determining which of these websites or elements are more in line with the needs of the users. „Clicktracking“ allows to survey the movements of the users within an entire online offer. Since the results of these tests are more accurate, if users ‚interaction can be tracked over a period of time (e.g., if a user likes to return), cookies are typically stored on users‘ computers for these test purposes. „Heatmaps“ are mouse movements of the users, which are grouped together to form an overall picture. It can be recognized which web page elements are preferably accessed and which web page elements users prefer less.

Furthermore, technical data such as selected language, system, screen resolution and browser type are recorded. This information is stored for technical reasons in a so-called session cookie. This means that this cookie will be deleted after leaving the site and will not be used to track users across multiple sites or to identify repeat visitors.

The information collected does not contain any passwords, the IP address is anonymised and the information will not be disclosed to third parties.

The information is intended solely to improve the usability of our services. For more information, see Crazy Egg’s privacy policy: https://www.crazyegg.com/privacy. Users may object to Crazy Egg’s analysis in their browser: https://www.crazyegg.com/opt-out

Integration of services and contents of third parties

We place within our online offer on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of art. 6 para. 1 lit. f. DSGVO) content or service offers from Third-party providers to incorporate their content and services, such as videos or fonts (hereinafter referred to as „content“).

This always assumes that the third-party providers of this content perceive the IP address of the users, since they could not send the contents to their browsers without the IP address. Hereby the IP-Adresse is resonsible for this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as „web beacons“) for statistical or marketing purposes. The „pixel tags“ can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.

Vimeo

We can include the videos of the Vimeo Platform from Vimeo Inc., Attention: Legal department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. We point out that Vimeo can use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) and opt-out options for Google Analytics (http://tools.google .com / dlpage / gaoptout? hl = DE) or Google’s data usage settings for marketing purposes (https://adssettings.google.com/.)

Youtube

We embed the videos on the YouTube platform of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google fonts

We include the Google Fonts provider of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google reCAPTCHA

We include the function to detect bots, e.g. when entering online forms („reCAPTCHA“) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Google Maps

We include the maps of the Google Maps service provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which, however, are not carried out without their consent (usually in the context of the settings of their mobile devices). The data can be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Using Facebook Social plugins

We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer in the sense of article 6 para 1 lit. f. DSGVO) Social plugins („plugins“) of the social network facebook.com, which is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is operated („Facebook“).
This may include, for example, content such as images, videos or texts and buttons, with which users can share the contents of this online offer within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

When a user calls a function of this online offer that contains such a plugin, his device establishes a direct connection with the servers of Facebook. The content of the plugin is transmitted directly by Facebook to the user’s device and is included in the online offer. Users can create user profiles from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs users according to our knowledge level.

By incorporating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged on to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example press the Like button or leave a comment, the corresponding information is transmitted from their device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will know and store its IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the rights and settings to protect the privacy of users in this regard, can be inferred from Facebook’s data protection notices: https://www.facebook.com/about/privacy/.

If a user is Facebook and does not want Facebook to collect data about him via this online offer and link it with his member data stored on Facebook, he must log out before using our online offer on Facebook and his Delete Cookies. Further settings and contradictions regarding the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ Or the EU side http://www.youronlinechoices.com/. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

Twitter

Within our online offering, Twitter service features and content, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offer within Twitter.
If the users are members of the platform Twitter, Twitter can assign the call of the above content and functions to the profiles of the users there. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, opt-out: https://twitter.com/personalization.

Instagram

Within our online offering, Instagram service features and content can be integrated by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the call of the above content and functions to the profiles of the users there. Instagram Privacy Statement: http://instagram.com/about/legal/privacy/.

Within our online offering, Pinterest service features and content, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, can be integrated. This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the call of the above content and functions to the profiles of the users there. Pinterest Privacy Statement: https://about.pinterest.com/de/privacy-policy.

Xing

Within our online offer, functions and contents of the service Xing, offered by XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany, can be integrated. This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offer within Xing. If the users are members of the platform Xing, Xing can assign the call of the above content and functions to the profiles of the users there. Xing Privacy Statement: https://privacy.xing.com/de/datenschutzerklaerung.

Within our online offering, functions and contents of the LinkedIn service, offered by LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland, can be integrated. This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offer within LinkedIn. If the users are members of the platform LinkedIn, LinkedIn can assign the call of the above content and functions to the profiles of the users there. LinkedIn Privacy Policy: https://www.linkedin.com/legal/privacy-policy. LinkedIn is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Privacy Policy: https://www.linkedin.com/legal/privacy-policy, opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Google+

Within our online offer, functions and contents of the platform Google +, offered by the Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA („Google“) can be integrated. This may include, for example, content such as images, videos or texts and buttons that allow users to share content from this online offer within Google. If the users are members of the platform Google +, Google can assign the call of the above contents and functions to the local profiles of the users.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). For more information on Google’s use of data, hiring and objection, see Google’s Privacy Statement (https://policies.google.com/technologies/ads) and the settings for the presentation of Advertising by Google (https://adssettings.google.com/authenticated).